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      Loto-Québec.

       

      Online Contest To Deepen Customer Engagement

      Loto-Québec and the iconic Montréal Canadiens partnered with us to develop a digital extension for their popular Habs Scratch ’n Win ticket. Ticket purchasers were invited online to participate in a hockey-themed game for a chance at additional prizes including a VIP experience and box seats for a highly coveted Montréal vs Toronto Bell Centre home game.

      400000
      Tickets entered
      240000
      Participants
      66%
      Opted in for Communication

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